Landing the luckiest 1096/1 Champions League four-fold in 2014 had me well and truly hooked in terms of football betting, thanks to a 91st minute Islam Slimani goal. Since that 4-2 Sporting Lisbon win, as data reared its head in football and became widely accessible to the average punter, a near-on obsession for stats and the underlying metrics somehow elevated a punt on the football into more than just a hobby. Former full-time pro punter, now the Football Editor at bettingexpert Expert Insights. My goal is to not only turn a profit myself but hopefully share the occasional word of wisdom with the wider betting community.