Ultimate Guide to Best Betting Markets: Find the Top Bookie for Your Bets
Predicting the outcome of a certain sports event which is unique is only possible with websites that offer the best betting markets. If you ended up not being able to bet on a certain scenario because a market didn’t exist on a platform, worry not, as we’re here to show you bookmakers both standard and exotic markets, some of which you may have never heard of before.
You can see our table below for an overview of the most interesting betting markets we found on various sites in this region.
It goes without saying that all the aforementioned operators feature standard betting markets on their sites as well. In addition to special markets, these brands also boast many other interesting options, such as promotions, which we further discuss below.
Types of Betting Markets
As pointed out, betting markets are usually grouped into two categories. There are standard or regular markets and special, unique, or exotic ones. The first category features markets you can use to bet on almost any sport. Some of them are win/loss, number of goals/points, over/under, correct score, handicap, etc.
On the other hand, you may find exotic markets across different sports. For instance, you can bet on the first team to destroy their opponent’s tower in League of Legends or Dota 2. The same goes for betting on politics and predicting which person will represent which party in elections or so.
Moreover, you can engage in trap betting for greyhounds, bet on horses to show, take certain places or estimate the winner of a few races in a row. Plus, you can bet on different shows and predict Oscar nominees and winners. Bookmakers with the most betting markets offer all this and much more on their sites.
Top 10 Best Bookmakers Betting Markets for 2025 🎖️
After going a long way, we’ve finally come up with a definitive list of the top 10 bookies with the best betting markets. Our criteria involved the number of standard markets as well as the special ones.
It wasn’t only about the quantity but also about the diversity of the markets and their ability to let players predict whichever outcome they want.
bet365 Betting Markets✅
bet365 has been out there for quite a while. A long experience and tradition enabled this operator to learn about users’ needs in detail. That’s why bet365 now features a user-friendly platform.
Not only that, players can also find numerous sports like football, hockey, tennis, basketball, horse racing, esports, and more.
As for the markets, you’ll find the ones like 1st half goals/points range, each-way extra, team goal range, etc.
Betano Betting Markets ✅
Betano has just recently launched in the UK market. Still, it wasn’t long before it became very popular. And how could it not be? This bookie offers a wide variety of different sporting events.
In other words, you will find sports such as football, horse racing, esports, tennis, table tennis, basketball, cricket, and many others. Additionally, you will run into some of the best and unique betting markets.
For instance, markets like goal method, extra time betting, carded player, and race to points are only some of the interesting ones you will come across. On top of that, this brand boasts a nice website design with an easy-to-use platform.
Paddy Power Betting Markets✅
The white and green colours on Paddy Power‘s website are pleasing to the eye. More so, you can easily jump into the betting section.
The sports betting segment is full of sports, both standard and exotic ones.
Some of those sports include football, snooker, rugby, handball, basketball, tennis, horse racing, etc.
Besides markets that you will find anywhere else, you will find some team and player specials and be able to predict how many goals or points one player will score, how many saves a goalkeeper will have, two or more teams to win, and the like.
BetMGM Betting Markets✅
Known worldwide, BetMGM also operates in the UK. It made sure to provide customers with a maximum experience by designing a smooth and fast-working platform.
Also, the same platform contains lots of sports events and markets. Horse racing, greyhounds, tennis, chess, cricket, football, cycling, and basketball are only a part of this bookmaker’s offer.
You can make various “golden combos,” which means that you can combine interesting markets like both teams to score and over 2.5 goals. You will also have a chance to bet on the first goalscorer, as well as other special markets.
UNIBET Betting Markets✅
With a functional website and fast page load time, you will have a memorable experience in Unibet bookie’s betting section. You can easily open any sport, find any available events, pick them, and see the available sports betting markets.
What’s more, you’ll have a live score feature to help you with your betting. Also, the stats option is there to provide you with a quick overview of a team’s or player’s form or other crucial aspect.
Sports that you may like on this platform are football, ice hockey, horse racing, tennis, basketball, American football, golf, greyhounds, MMA, and others. There are some special markets that accompany those sports. They include but are not limited to conference winner outrights, 3-way handicap, corner betting, etc.
Betfred Betting Markets✅
The in-play and the live streaming feature on Betfred website are just one small part of what this brand offers. Aside from that, you can use a very dynamic and functional betting platform to create your slips with ease.
The selections of sports and markets also lack no diversity. That said, you can scroll down the long sports menu and find events like snooker, table tennis, darts, cricket, golf, football, baseball, basketball, etc.
Predicting various outcomes with precision is possible with Betfred. For example, you can place on each team to score a goal in both halves, along with bets like no-trophy winner and more.
SkyBet Betting Markets✅
As soon as you open SkyBet’s site, you will see the main page that features the most popular sports and the main betting markets. In general, the betting platform works fine and involves several interesting betting opportunities.
Apart from multiple sports like horse racing, football, tennis, basketball, esports, and others, you can place different price boost bets and get your hands on markets like paying 4 places instead of 3, 5+ second half corners, and a lot of others.
BetUK Betting Markets✅
Football, horse racing, tennis, cricket, chess, basketball, greyhounds, golf, snooker, and many other sports await you on the BetUK site as soon as you sign up. It’s interesting that this operator also offers numerous events (leagues, tournaments) for each sport.
The platform is easy to use, with the most popular sports, promotions, and markets clearly displayed. Markets like to win to nil, exact goals, player shots on target, etc., are ready for you to include on your bet slip.
BetVictor Betting Markets✅
Another veteran among operators, BetVictor, is where you will find some of the best betting markets. You can engage in managerial betting and predict the next manager of a team, a manager to win the trophy, and the like.
It’s also possible to predict the player of the year. The same goes for estimating which player from a certain team will score a particular amount of goals/points, etc. The entire BetVictor betting platform is user-friendly and boasts so many options that it can rarely leave any bettor high and dry.
Parimatch Betting Markets ✅
A visually appealing black and yellow combo on PariMatch bookmaker’s website also features many other interesting options. If you wish to bet on various sports, you can do so. This is because there are so many sports to choose from (tennis, basketball, darts, horse racing, cricket, rugby, etc).
When it comes to available markets, you will be able to choose from different pre-built picks. These picks contain mixed games and markets. You can always join the page with special betting markets and predict teams’ permanent managers, managers to leave, etc.
How to Choose the Best Bookmaker Betting Markets?
Picking the best betting markets is not a hard thing to do. Yet, you should keep in mind a few important factors. First and foremost, a bookie that you choose should be legal.
Next, you may want to check if a particular bookmaker features your favourite sports. The same applies to your favourite events. Finally, it’s up to you to get an insight into the available markets. Usually, brands that rank high feature both standard and unique markets.
In the end, it all comes down to your personal preferences. Of course, your likes should come after the operator’s legality, professionalism, and how it caters to your general interests.
Bonuses and Promotions
Finding the best betting markets is sometimes closely related to finding promotions that involve betting markets. More specifically, you can opt for bonuses like odds boost. This means that you can have enhanced odds on your slip only if you place bets with particular markets.
Such markets are also interesting most of the time. So, you don’t need to worry about making predictions you don’t want to. Similarly, you may encounter bonus offers that provide you with a bonus amount you can only use to place bets with the selection of markets.
Responsible Betting
Regardless of which betting markets you select while betting, staying safe should be the main element of your betting process. You can get plenty of information regarding this on legal operators’ sites.
All the main safer gambling tools revolve around setting deposit limits, doing reality checks, taking timeouts, etc. Of course, you should also avoid emotional betting, chasing losses, and overdoing things in general.
Best Bookmaker Betting Markets Summary
All in all, finding the best betting markets can definitely bring your betting to another level. Being able to predict any outcome you want with markets that feature competitive odds can take your experience into a new dimension.
The good thing is that the selection of operators is wide and large. All the brands that we list are legal and provide a large number of sports, events, and special markets. You can even opt for bonus offers that are directly tied to certain betting markets.
This allows you to use particular markets as well as a bonus amount as your stake on your slip. Lastly, you may not find all the unique markets available for pre-match betting in the live betting section, which may be the only downside to specials.
FAQ
To end one of our most detailed UK betting market reviews, we answer the most common betting market questions.
How does a betting market work?
Betting markets stand for a direct outcome of a sporting event. You can use them to predict what will happen in a match. The more likely something to happen, the lower the odds for a market will be and vice versa.
Which market is best for betting?
In reality, there are no better or worse markets. If you’re a beginner, we suggest betting on the win, draw, or lose market, as it is among the simplest.
What is the most successful betting strategy?
Reading reliable predictions and previews and following the latest news, rumours, and stats can help you increase your betting success. Above all else, you should strictly manage your bankroll and never overdo your betting.
